OUR APPROACH
We look at business holistically, and see communications and marketing broadly – particularly from a data and technology perspective. With an in-depth understanding of the process of media, creative, performance, commerce, influencer or PR agencies that are part of the Publicis Groupe, we are continuously thinking about effectively achieving clients’ business goals and increasing efficiency.
WHO WE WORK WITH
We work with both C-level (in particular, CEOs, CTOs, CMOs) and specialists responsible for marketing and sales activities, as well as data and technology experts (data stewards, marketing automation or web analytics experts).
Having broad consulting and implementation competencies, we take care of translating our activities into our clients’ businesses and support them in conscious decision-making, giving proven, implementable recommendations that bring specific results. We ensure their successful implementation, carrying out our projects in all industries and in many markets around the world.
OUR OFFER
In our offer, we don’t talk about products, we talk about answers to clients’ business challenges. We offer solutions for business, brand, communication and consumer – depending on where the client, their brand or product faces a challenge.
DATA
We believe that data is the element that changes from the ground up how brands grow their business, influences how they build positive experiences with consumers along the path. However, it’s important that it enables them to measure the effectiveness of their operations and identify areas of business growth and predict future effects. For this to happen, a framework is needed for collecting and using data, and transforming that data from information into knowledge that can solve business challenges. In a world of dizzying data, we help clients ensure that their analysis always has a clear purpose, is set on the right foundation, and is conducted with an eye toward putting conclusions into action.
TECHNOLOGY
We describe our approach to technology as ‘technology agnostic’. For us, technology is only a means to an end, the key is the business challenge it is meant to address. We base our recommendations on the best technologies, combining tools skillfully with each other and maximizing their capabilities.
We have our own team of developers who create products for clients and for our own needs.