BUSINESS MODELS
We advise the Client on solutions that will help enhance their business (Business Efficiency), positively impact their brand (Brand Experience), optimize communication effectiveness (Marketing Optimization), and guide them on the necessary consumer insights and where to find them (Consumer Insights).
Business Efficiency
Products and solutions enable a strategic approach to business development based on analytics, technology, and data (martech and adtech).
CONSULTING
Details
Strategic projects enabling the identification of key challenges within the organization (from talents, through processes, to data and technology), development of an action plan, initiatives, and implementation of necessary optimizations, solutions, and trainings.
CONNECTED
INTELLIGENCE
Details
Solutions enabling easy access to critical information, anytime and anywhere, as well as unleashing the full potential of data through its organization, integration, and visualization in a way that meets the needs and challenges of our clients' businesses.
PORTFOLIO
OPTIMIZATION
Details
Tools for optimizing marketing budgets. They utilize econometric models that showcase the effectiveness of individual communication actions and their interdependencies. These tools provide clear, data-driven recommendations for budget allocation.
DATA
LEAD
Details
Services providing ongoing support and consultancy from YOTTA experts in the execution of projects related to the implementation, utilization, and development of marketing tools and technologies.
Brand Experience
Products and solutions allow building and increasing brand strength.
BRAND
& CONSUMER
Details
Solutions that help comprehensively understand and define who the
consumer is and how they experience categories and brands. With these
solutions, we can define the target audience, understand the purchase
decision-making process, and identify the strengths and weaknesses of
the brand.
CREATIVE
STUDY
Details
Tools for evaluating and testing creative ideas and executions at various stages of development, including both quick and in-depth versions. These tools help assess which creatives have the highest potential to achieve the brand's objectives.
COMMUNICATION
IMPACT STUDY
Details
Products for analyzing communication or its specific elements such as influencers, content, or PR activities. They enable understanding the impact of campaigns on brand KPIs, including reach, communication, and brand image. These products also provide recommendations for future improvements.
BRAND
EQUITY STUDY
Details
Products enabling the analysis of consumer brand experience within a specific category across paid, owned, and earned channels. They provide recommendations on which channels to utilize for effectively building brand value.
BRAND HEALTH TRACKING
Details
An instrument for monitoring brand performance against competitors, involving the measurement of key performance indicators (KPIs) as well as deep dive campaign analysis for brand tracking or comprehensive measurement of multiple campaigns. It can also be provided in the form of a dashboard for easy visualization.
Consumer Insights
Products and solutions allow for better understanding and insights into consumer behaviors and attitudes. They support making informed business decisions based on up-to-date knowledge and data, as well as understanding consumer trends and sentiments.
AGILE
INSIGHT
Details
Set of tools that enable quick and efficient data and knowledge acquisition about consumers, phenomena, brands, categories, and trends.
DATA DRIVEN
SEGMENTATION
Details
Tools that enable precise segmentation and activation of customer groups based on their actual behaviors. They allow for assessing the value of individual customers and its changes over time, as well as understanding the characteristics of different segments.
PERSON
EVALUATOR
Details
Products that enable the selection of ambassadors, celebrities, or influencers that are best suited to the current needs of the brand and reinforce desired brand associations.
USER
EXPERIENCE
Details
Services that enable comprehensive evaluation and optimization of User Experience (UX) at all stages of user interaction with the brand on the internet and mobile applications.
CONSUMER VALUE
TARGETING
Details
Unique consumer segmentation solution that allows understanding the specific characteristics and identifying groups that have the greatest significance for business growth.
Marketing Optimization
Solutions enable the evaluation and improvement of the effectiveness of marketing activities.
ATRIBUTION
Details
Solutions enable the evaluation and optimization of the effectiveness of
individual marketing activities and communication channels at each stage
of the online purchase path.
DIRECT
IMPACT
Details
Product serves for analyzing the short-term impact of advertising (TV, radio) on selected brand KPIs (such as leads, sales) in direct response campaigns (e.g., "call now," "visit the website").
MARKETING MIX
MODELLING
Details
The set of advanced analytical tools that allow for precise attribution of sales to each element of the marketing mix and enable the evaluation of its effectiveness. It provides highly detailed insights for optimizing brand marketing strategies.
WEB & APP
ANALYSIS
Details
The tools are used for comprehensive measurement of KPIs and user activities on the website or in the application. They enable advanced analysis, segmentation, further user activation, and optimization of the website or application to achieve KPIs.
TAXONOMY
TOOL
Details
The service enables ensuring data consistency from various sources (systems, activities, vendors). It assists in standardizing reporting across the entire organization and ensuring data comparability.
FOOTFALL
Details
Its task is to connect digital marketing activities with visits to brick-and-mortar stores. It allows for the identification of the most effective channels and content, as well as optimization of actions to increase store visits.