Marketing Mix Modeling
The set of advanced analytical tools that allow for precise attribution of
sales to each element of the marketing mix and enable the evaluation of
its effectiveness. It provides highly detailed insights for optimizing brand marketing strategies.
MMM 2.0
It optimizes and measures
the effectiveness of all
elements of the marketing
mix.
It provides the highest
level of detail in media
effectiveness analysis
available on the market.
SMMM 2.0
It offers optimization and
extended measurement of
the effectiveness of all
marketing mix factors,
taking into account
synergies within paid
media.
POEM
It offers optimization and
comprehensive
measurement of the
effectiveness of all
marketing mix factors,
taking into account the
role of paid, owned, and
earned media.
Media Impact Simulator
The product, based on the
client’s econometric
model, allows for
comparing scenarios of
media plans and selecting
the one that yields the
highest ROI (Return on
Investment).
Media Impact Optimizer
The product based on the
client’s econometric model
results that allows for
optimizing the media plan
to maximize ROI within a
given budget.