Direct Impact
Product serves for analyzing the short-term impact of advertising (TV,
radio) on selected brand KPIs (such as leads, sales) in direct response
campaigns (e.g., “call now,” “visit the website”).
Direct TV
Compares the effectiveness
of individual elements of TV tactics (such as station
groups, time slots, positions in ad blocks, etc.) and optimizes future actions based on the findings.
Direct Radio
Compares the effectiveness
of different elements of radio tactics (such as radio stations, broadcasters, time
slots, positions in ad blocks, etc.) and optimizes future actions based on the
findings.