Brand & Consumer
Solutions that help comprehensively understand and define who the consumer is and how they experience categories and brands. With these solutions, we can define the target audience, understand the purchase decision-making process, and identify the strengths and weaknesses of the brand.
Barriers & Drivers
Identifies unique brand attributes and helps understand barriers and factors influencing brand choice or the choice of competing brands. This tool is often used in the brand positioning process.
Consumer 360
Co-created solution with strategy teams that allows for the creation of a comprehensive, synthesized consumer profile in a category. It encompasses demographics, psychographics, media and content consumption, communication, competitive analysis, and segmentation.
Social Intelligence
Provides answers to questions such as the emotional attitudes, quantity, location, manner, topics, and content of what internet users write about a brand, its competitors, or a specific subject.
Usage & Attitude
Allows brands to gain knowledge and a better understanding of consumers in terms of their attitudes, habits, barriers, and motivations in a specific area of life (product category, field of activity, etc.).