Attribution
Solutions enable the evaluation and optimization of the effectiveness of
individual marketing activities and communication channels at each stage of the online purchase path.
Built-In Attribution Analysis
It analyzes user interactions on the purchase path based on the built-in model in the
client’s reporting system. It assesses the effectiveness of
traffic sources on the website before conversion and allows for their optimization.
Advanced Custom Attribution
Analyzes user interactions on the purchase path based on an advanced proprietary
model using machine
learning, allowing for real-time optimization of conversion paths.