Data Driven Segmentation
Tools that enable precise segmentation and activation of customer groups based on their actual behaviors. They allow for assessing the value of individual customers and its changes over time, as well as understanding the characteristics of different segments.
Scoring
Is used for optimizing remarketing efforts. It enables user segmentation based on website activities and the likelihood of conversion.
Machine Learning Scoring
Utilizes artificial intelligence and is used for optimizing remarketing efforts. It operates similarly to scoring, leveraging a larger amount of user information from the website and machine learning algorithms.
Customer Lifetime Value
Based on a predictive model of customer transactional behavior, it allows for forecasting and optimizing user value over time, building communication segments, and selecting the best channels for reaching customers.