COMMUNICATION OPTIMIZATION
Maximize the ROI by understanding the impact of the various elements of marketing communications. Get the best–fit tool to support good decision–making for the business and your brand based on data–driven marketing.
MARKETING-MIX MODELING
Marketing–Mix Modeling is a solution for optimizing the marketing mix to meet business objectives and understand the role of individual channels in the consumer decision–making process.
STRUCTURAL MODELING
Structural Modeling is a solution for optimizing the marketing mix to meet business objectives and understand the role of individual channels and their synergies in the consumer decision–making process.
DIGITAL TOUCHPOINTS ATTRIBUTION
Digital Touchpoints Attribution is a solution to evaluate the effectiveness of digital communication channels and optimize the purchase path.
MARKETING BUDGET OPTIMIZER
Marketing Budget Optimizer is a solution that allows you to independently determine which marketing plan will bring the best ROI and meet your business goals.
MARKETING BUDGET PLANNER
Marketing Budget Planner is a solution that allows you to independently compare different marketing plans and determine which one will most effectively meet your business goals.
DIGITAL CONTENT STRATEGY
Digital Content Strategy is a content marketing strategy planning solution.
WEB & APP ANALYTICS
Web & App Analytics is a solution to understand the impact of your digital campaign, app and website on business growth.
MEDIA BUDGET BOOSTER
Media Budget Booster is a solution that allows you to quickly optimize the media–mix of your communications based on a broad database of YOTTA benchmarks.
BRANDED CONTENT STUDY
Branded Content Study is a solution for understanding how brand or product placement activities affect brand perception and positioning against competitors.
INFLUENCER IMPACT STUDY
Influencer Impact Study is a solution to understand how brand or product exposure in content posted by Influencers affects a brand’s position against competitors
PODCAST IMPACT STUDY
Podcast Impact Study is a solution to understand how brand or product exposure in podcasts affects a brand’s position against
competitors.
AGILE CREATIVE TESTING
Agile Creative Testing is a solution that allows you to quickly evaluate and test your creative at various stages of its preparation.
FULL CREATIVE TESTING
Full Creative Testing is a solution for comprehensive evaluation and testing of creative at various stages of its preparation.