COMMUNICATION IMPACT STUDY
Products for analyzing communication or its specific elements such as influencers, content, or PR activities. They enable understanding the impact of campaigns on brand KPIs, including reach, communication, and brand image. These products also provide recommendations for future improvements.
Cross Campaign Study
Measures the impact of
multiple campaigns on the
brand’s position compared
to competitors and its
KPIs. It answers the
question of how different
communication platforms
collaborate with each
other.
Cross Media Study
Measures the impact of a
multimedia campaign and
the synergy between
different channels on the
brand’s position compared
to competitors and its key
performance indicators
(KPIs).
Influencer Impact Study
Measures the effectiveness of collaborating with influencers and their impact on building the brand’s key performance indicators (KPIs).
Podcast Impact Study
Measures the effectiveness of brand communication in podcasts and their impact on building the brand’s key performance indicators (KPIs).
Branded Content Impact Study
Measures the effectiveness of various content actions, such as product placement, and demonstrates the impact of branded content activities on building the brand’s key performance indicators (KPIs).
Action Impact Study
Measures the effectiveness of non-standard actions, such as special campaigns or CSR initiatives, and evaluates their impact on building the brand’s key performance indicators (KPIs).
PR Impact Study
Measures the effectiveness of PR activities, demonstrating their impact on building the brand’s key performance indicators (KPIs), and comparing them with other marketing and communication actions.