BRAND EXPERIENCE
Build and enhance brand power. Plan marketing, based on recommendations from creative effectiveness analysis, communications, channels.
BRANDED CONTENT STUDY
Branded Content Study is a solution for understanding how brand or product placement activities affect brand perception and positioning against competitors.
If you want to know:
What branded content activities give your brand?
How was the brand’s presence in the commercial, TV series, movie, program, music video, … evaluated?
What changes can be made for future activations?
Branded Content Study is a solution that will answer these questions.
It is a quantitative study designed to measure the impact of product or brand placement on a brand’s positioning against the competition. The study can be conducted in an experimental scheme (control and test group) or conducted in a standard way (pre and post measurement).
Thanks to the Branded Content Study you are able to assess the effectiveness of placement and the real impact of branded content activities on your brand’s key business indicators.
BENEFIT
It allows you to verify the profitability of your branded placement investment and determine which content is most profitable for your business.
INFLUENCER IMPACT STUDY
Influencer Impact Study is a solution to understand how brand or product exposure in content posted by Influencers affects a brand’s position against competitors.
If you want to know:
Whether it is worth investing in influencer marketing, i.e. promotion of a brand or product by Influencers?
How and if the brand matched the Influencer and their work?
Which Influencers have most positively impacted your business?
How to translate the lessons from your current activities into future actions with Influencers?
Influencer Impact Study is the solution that will answer these questions.
It is a quantitative study designed to measure the impact of brand or product exposure in content posted by Influencers on the brand’s position and perception compared to competitors.
This study is performed in an experimental design (test group vs. control group – by comparing the results) and tests whether collaboration with Influencers has helped to strengthen the brand.
BENEFIT
Thanks to the Influencer Impact Study, you are able to assess the real impact of activities with Influencers on your brand’s key business indicators.
PODCAST IMPACT STUDY
Podcast Impact Study is a solution to understand how brand or product exposure in podcasts affects a brand’s position against
competitors.
If you want to know:
Whether it is worth investing to promote your brand/product in a podcast?
How and if the brand fit with the podcast, the Podcaster and their work?
Which Podcasters and which podcasts have most positively impacted your business?
How do you translate the lessons from your current efforts into future campaigns with Podcasters and test the effectiveness of your podcast ads?
The Podcast Impact Study is the solution that will answer these questions.
It is a quantitative study designed to measure the impact of a brand or product’s exposure in podcasts on the brand’s position and perception compared to the competition. The study is performed in an experimental design (test group vs. control group – by comparing the results) and examines whether the actions of podcast creators and advertising in podcasts have helped to strengthen the brand.
BENEFIT
With the Podcast Impact Study, you are able to assess the real impact of working with podcast creators on your brand’s key business indicators.
FULL CREATIVE TESTING
Full Creative Testing is a solution for comprehensive evaluation and testing of creative at various stages of its preparation.
If you want to know:
Which creatives best reflect your brand positioning?
Which creations will be best received and understood by your target audience?
Which elements in the idea and the creation itself should be strengthened and which should be toned down?
Full Creative Testing is a solution that will provide answers to these questions.
This is a solution designed for in–depth creative testing. It allows you to check which creation is more attractive to consumers, which one is appropriately
adapted to the brand’s situation, and which one better influences brand attributes: builds familiarity, image and purchase intention. Full Creative Testing also diagnoses the tested copy in terms of branding, understanding of the content and the speed with which it builds tested associations. In addition, the tested creatives can be diagnosed in terms of a number of indicators specified by you.
With Full Creative Testing, you can decide on a creative line and direct the material to production based fully on quantitative results, and test the creative at every stage of its development – from script, voiceover, stilomatic, animatic to its full version.
BENEFIT
It allows you to decide on the creative direction, as well as assess which creatives better achieve your brand goals and to what extent they impact key KPIs.
AGILE CREATIVE TESTING
Agile Creative Testing is a solution that allows you to quickly evaluate and test your creative at various stages of its preparation.
Do you have a need to quickly test creations or ideas?
Wondering which creatives are most appealing to your audience?
Need to know which creations will be best received and understood by your target audience?
Agile Creative Testing is a solution to help meet these challenges.
It is a solution designed for fast, standardized and cost–effective creative testing. It allows you to test which creative is more appealing to consumers, which is properly adapted to the brand’s situation (especially in the case of uncertainty, social, economic and political changes), and which better influences brand attributes: builds familiarity, image and purchase intent.
ACT also diagnoses the tested copy in terms of branding, understanding of the content and the speed with which it builds test ed associations.
With Agile Creative Testing, you can quickly test a creative at every stage of its development – from script, voiceover, stilomatic, animatic, to its full version – and make decisions on further direction and modifications.
BENEFIT
It allows you to quickly decide on the creative direction and also assess which creatives have the greatest potential to achi eve the brand’s goals and to what
extent they will affect key KPIs.
FULL COMMUNICATION STUDY
Full Communication Study allows you to effectively analyze your marketing communications. This solution allows you to understand how your communications have affected your brand’s goals (KPIs) – both reach, communication and image. Both for the entire campaign, indi vidual touchpoints, and their various combinations.
If you want to know:
If your campaign the expected changes in the brand’s position on the relevant KPIs.
What the impact of each communication activity on the different stages of the sales funnel (funnel) was, and what is the impact on image parameters?
What the effective reach (link – explanation) of the entire campaign, but also of individual touchpoints was?
What should be reduced and what should be strengthened in the next campaign?
Full Communication Study is a solution that will provide answers to these questions, and thus allow you to assess the effectiveness of the campaign.
This is a quantitative study of changes in a brand’s positioning after a campaign across multiple communication channels. Full Communication Study, in addition to changes in a brand’s KPIs, gives knowledge about the effects of its actions for each channel and allows you to examine whether the campaign was
well understood, remembered and how the creatives were evaluated. It also allows to assess which creative line was most effective in building the brand’s
KPIs.
The results are collected on the TG (target audience) of the media campaign.
Thanks to the Full Communication Study, you will understand the synergies between communication channels, what works (and what doesn’t) in the creatives and communications, what activities are worth intensifying (and what to limit), and what to pay attention to in future campaigns.
BENEFIT
Planning subsequent campaigns based on data on the actual achievement of communication goals. The ability to optimize coverage at the level of the entire campaign. Analysis of the brand’s position in comparison with the competition, evaluation of creation and effectiveness of communication.