ABOUT US
YOTTA is a consulting and implementation agency working in the field of data and technology. We specialize in analytical, research and technology projects.
We are part of Publicis Groupe, and we base our experience on years of working with clients of media, creative, performance, commerce, influencer and PR agencies.
At YOTTA, we are able to look at business from all these perspectives, combine them and amplify the knowledge from them. Through a better understanding of human behavior and the implementation of relevant technological solutions, we have a real impact on the growth of clients’ business.
YOTTA TEAM
At YOTTA, we offer both business consulting and are responsible for implementations. As practitioners with years of experience, we are able not only to advise clients on what should be done and when, but we are also able to implement such a project for them. Our team consists of experienced consultants, client advisors and domain experts, specializing in research, analytics, data collection, processing and visualization, ad operations, AdTech and MarTech strategy and implementation, web analytics, and development, among others.
MEET OUR LEADERS
STANISŁAW MICZEL
General Manager, YOTTA / Transformation Leader, Publicis Groupe
At YOTTA, he is responsible for advancing the agency’s strategic, analytical, and technological capabilities. His focus is on strengthening YOTTA’s market position in Poland and the broader region by developing research, analytics, consulting, and implementation services that effectively drive clients’ business transformation and long‑term growth.
Before joining YOTTA, Stanisław gained extensive managerial and strategic experience at Zenith, where he coordinated the Zenith Growth Team — the unit overseeing the execution of the agency’s growth strategy and providing strategic support to clients in
analytics, research, digital transformation, innovation, and capability development. As Digital Development Director, he led digital transformation and digital maturity projects for some of the largest advertisers in Poland, including Kompania Piwowarska, Reckitt
Benckiser, and GSK/Haleon.
He also gained part of his professional experience in the United Kingdom, working on projects for leading global brands in media, e‑commerce, and technology such as Amazon, Google, Nielsen, and Moat.
Stanisław is an active member of the Publicis Groupe CEE Strategy Committee. He has served multiple times as a juror in prestigious industry competitions, including Eurobest Awards, Innovation, and the Zenith Global ROI Excellence Awards.
BEATA SOKOŁOWSKA
RESEARCH DIRECTOR
She has over 20 years of research experience with a specialization in communication and media effectiveness research.
Since 2005, she has been part of Publicis Groupe, where she has led the Research team for many years. This team is responsible for designing and conducting studies for both clients and Publicis Groupe, as well as collaborating with external research institutions.
She is the originator and co-creator of the experimental research series Beyond Awareness Study, developed specifically for media agencies and focused on media channels such as TV, radio, out-of-home (OOH), and digital.
Earlier in her career, she held brand management roles at Amer Nielsen and Kraft Foods, where she was responsible for brand communication in Poland and internationally.
ŁUKASZ PYTLEWSKI
DATA ANALYTICS DIRECTOR
He has over 20 years of experience working with data—from building analytical products and data management to developing mature, data-driven processes that clearly demonstrate marketing’s impact on business results.
He designs and implements advanced analytics solutions that help companies make better business decisions and invest more effectively in marketing. He specializes in Marketing Mix Modeling, attribution, predictive analytics, and solutions based on automation and generative AI, making analytics more precise and useful for marketers. He has worked with leading advertisers and developed innovative media products and geolocation-based solutions. At YOTTA, he combines analytics, research, and technology, focusing on real improvements in marketing effectiveness and business performance. He regularly shares his expertise as a speaker at industry conferences.
IRYNA ILKIV
TAAG DIRECTOR
Maciej Krawczyk
HEAD OF BUSINESS INTEGRATION
In his role, he combines business, media, and technology perspectives to develop a cohesive offering of products, services, and processes used both in servicing Publicis Groupe agency clients and YOTTA’s direct clients. He specializes in media budget management, market and competitor analysis, and implementing customer acquisition and retention strategies based on advanced attribution and econometric models (MMM), focused on measurable business outcomes. He gained previous experience in e-commerce (Modivo/eobuwie), at Performics (part of Publicis Groupe), and at the affiliate network Tradedoubler.
Krzysztof Majkowski
OPERATIONAL EXCELLENCE LEAD
At Publicis Groupe since 2018. He is responsible for identifying business growth areas, providing solutions based on technology, data and insights. His responsibilities include the implementation of consulting and strategic projects, as well as the development of dedicated tools. He is responsible for supporting the development of Data & Tech@Heart culture – creator of Think Data and Data Science Academy – programmes building data-driven work culture within Publicis Groupe, as well as ATOM framework – Publicis Groupe’s proprietary programme allowing for the development of data-driven creativity.
An economist by education, he graduated in International Economic Relations from the Warsaw School of Economics. He has experience in managing diverse, international teams consisting of researchers, analysts and developers.
Keynote speaker and member of PTBRiO.
Previously worked at Ipsos, Nielsen, NM Incite, Face Group (London), Gemius. In his career he has worked for clients such as Wedel, Nestle, Sony, AT&T, AkzoNobel, Kraft/Mondelez, TP SA, Orange, TVP SA, mBank, Jeronimo Martins, Carrefour, Real, ReckittBenckiser, Diageo and Barclays.
JOANNA NOWIK
SENIOR BUSINESS INTEGRATION MANAGER
She has more than 10 years of experience working on strategy, planning and media effectiveness research for brands/marketers.
She started her career at Mediacom Warsaw media agency.
In the structures of Publicis Groupe since 2018, currently as Business Integration Manager YOTTA, she supports clients in overcoming challenges by proposing comprehensive technology, analytics and research solutions that provide practical and ready-to-implement recommendations. Using cutting-edge business solutions for data analysis and reporting, based on the latest technologies, she helps clients make accurate and effective decisions to support the achievement of business, marketing or communication goals.
She has worked with clients from industries such as: FMCG, OTC, telecommunications, trade, including e-commerce, finance & insurance.
Privately passionate about sports activities, she started with ballet, artistic aerobics and currently trains self-defense based on Krav Maga and boxing.
MARTA SPRZĄCZAK
SENIOR BUSINESS INTEGRATION MANAGER
She has over 13 years of experience in the media industry, gained through working with clients with diverse business needs.
Over the years, she has been responsible for end-to-end brand support—from campaign planning and execution, through media strategy development and test & learn approaches, to performance evaluation, with a strong focus on Marketing Mix Modeling (MMM). In her work, she consistently supports clients in making data- and insight-driven decisions. At YOTTA, she serves as a Senior Business Integration Manager, responsible for aligning clients’ business challenges with the capabilities and solutions of expert teams. She acts as a strategic link between the client and the organization, translating business needs into effective and scalable solutions, and co-developing YOTTA’s offering within Publicis Groupe. She gained experience in media agencies within the WPP and Omnicom groups, working with brands such as McDonald’s, Henkel, Sharp, Promedica, and Komfort. She also has experience in team management and a background in management and project studies.
OUR EXPERIENCE
Over the years, we have conducted hundreds of AdTech and MarTech analyses, studies and implementations, in virtually all industries, in many markets. By accumulating and synthesizing the knowledge flowing from them, we are able to advise the client on what will help develop their business, what will positively affect their brand, how they should increase the effectiveness of their communications, and what knowledge about their consumer they need and where they should look for it.