The tools are used for comprehensive measurement of KPIs and user
activities on the website or in the application. They enable advanced
analysis, segmentation, further user activation, and optimization of the
website or application to achieve KPIs.
Audit of the configuration
of tools and collected data
from the website or
application. It ensures the
completeness of
measurement and
monitoring of all relevant
key performance indicators
(KPIs).
Allows for the implementation and
configuration of tools for
measuring user activity on
the website and in the application. It provides a
stable foundation for further analysis and optimization.
Training aimed at
enhancing skills in the field of web analytics, focused on acquiring practical knowledge that enables independent conduct of advanced analyses..