ABOUT US
YOTTA is a consulting and implementation agency working in the field of data and technology. We specialize in analytical, research and technology projects.
We are part of Publicis Groupe, and we base our experience on years of working with clients of media, creative, performance, commerce, influencer and PR agencies.
At YOTTA, we are able to look at business from all these perspectives, combine them and amplify the knowledge from them. Through a better understanding of human behavior and the implementation of relevant technological solutions, we have a real impact on the growth of clients’ business.
YOTTA TEAM
At YOTTA, we offer both business consulting and are responsible for implementations. As practitioners with years of experience, we are able not only to advise clients on what should be done and when, but we are also able to implement such a project for them. Our team consists of experienced consultants, client advisors and domain experts, specializing in research, analytics, data collection, processing and visualization, ad operations, AdTech and MarTech strategy and implementation, web analytics, and development, among others.
MEET OUR LEADERS
Stanisław Miczel
Stanisław has been working in the marketing and communications industry since 2010. Since 2014, he has developed his career within Publicis Groupe Poland, where, starting from September 2024, he served as Growth & Transformation Director, leading strategic initiatives supporting the Groupe’s business growth and transformation.
At YOTTA, he is responsible for advancing the agency’s strategic, analytical, and technological capabilities. His focus is on strengthening YOTTA’s market position in Poland and the broader region by developing research, analytics, consulting, and implementation services that effectively drive clients’ business transformation and long‑term growth.
Before joining YOTTA, Stanisław gained extensive managerial and strategic experience at Zenith, where he coordinated the Zenith Growth Team — the unit overseeing the execution of the agency’s growth strategy and providing strategic support to clients in
analytics, research, digital transformation, innovation, and capability development. As Digital Development Director, he led digital transformation and digital maturity projects for some of the largest advertisers in Poland, including Kompania Piwowarska, Reckitt
Benckiser, and GSK/Haleon.
He also gained part of his professional experience in the United Kingdom, working on projects for leading global brands in media, e‑commerce, and technology such as Amazon, Google, Nielsen, and Moat.
Stanisław is an active member of the Publicis Groupe CEE Strategy Committee. He has served multiple times as a juror in prestigious industry competitions, including Eurobest Awards, Innovation, and the Zenith Global ROI Excellence Awards.
BEATA SOKOŁOWSKA
She has over 20 years of research experience with a specialization in communication and media effectiveness research.
Since 2005, she has been part of Publicis Groupe, where she has led the Research team for many years. This team is responsible for designing and conducting studies for both clients and Publicis Groupe, as well as collaborating with external research institutions.
She is the originator and co-creator of the experimental research series Beyond Awareness Study, developed specifically for media agencies and focused on media channels such as TV, radio, out-of-home (OOH), and digital.
Earlier in her career, she held brand management roles at Amer Nielsen and Kraft Foods, where she was responsible for brand communication in Poland and internationally.
IRYNA ILKIV
She has more than 10 years of experience working with Ad and MarTech technology.
She has worked for major clients in various industries: telecom, e-commerce, FMCG, automotive, finance. She has been associated with Publicis Groupe since 2014.
She advises clients on how to effectively implement technologies, collect and analyze data on a daily basis. Fascinated by the possibilities offered by technology and data, she knows how to skillfully use them in her work with clients.
Since 2019, she has participated in projects of the European Union Commission as an expert specializing in topics related to technology and data. Privately, she is passionate about board games, mountains and hiking.
LECH ZABŁOCKI
Data Analyst, Project Manager and Product Owner in the areas of visualization, data engineering and software development.
He started his career at Acxiom Poland as an analyst, then as a senior analyst he was in charge of research data modeling at IQS Group.
The next stage of his career was the position of chief specialist at Orange where he was responsible for geomarketing analyses, map- based visualizations and modeling of micro-markets and customer flows. Then, at BPO Poland, he was in charge of CRM system data analysis and developed competencies related to Business Intelligence. At Publicis Groupe since 2015, where he specializes in high-quality reporting systems, building ETL and ELT processes and designing complex, knowledge-oriented Business Intelligence systems.
His extensive experience in the available technologies helps him create solutions that best fit the client’s IT ecosystem….
He has worked for clients such as: Grupa Żywiec/ Heineken Group, Allegro, Żabka, L’Oréal, Frsico, Credit Agricole, T-Mobile, Samsung,
Getin Bank, McCormick.
Privately passionate about paperback books, board games, World War II history and punk in all its varieties.
Krzysztof Majkowski
Has 19 years of experience in insights, communications, market and consumer research, analytics and new technologies.
At Publicis Groupe since 2018. He is responsible for identifying business growth areas, providing solutions based on technology, data and insights. His responsibilities include the implementation of consulting and strategic projects, as well as the development of dedicated tools. He is responsible for supporting the development of Data & Tech@Heart culture – creator of Think Data and Data Science Academy – programmes building data-driven work culture within Publicis Groupe, as well as ATOM framework – Publicis Groupe’s proprietary programme allowing for the development of data-driven creativity.
An economist by education, he graduated in International Economic Relations from the Warsaw School of Economics. He has experience in managing diverse, international teams consisting of researchers, analysts and developers.
Keynote speaker and member of PTBRiO.
Previously worked at Ipsos, Nielsen, NM Incite, Face Group (London), Gemius. In his career he has worked for clients such as Wedel, Nestle, Sony, AT&T, AkzoNobel, Kraft/Mondelez, TP SA, Orange, TVP SA, mBank, Jeronimo Martins, Carrefour, Real, ReckittBenckiser, Diageo and Barclays.
JOANNA NOWIK
She has more than 10 years of experience working on strategy, planning and media effectiveness research for brands/marketers.
She started her career at Mediacom Warsaw media agency.
In the structures of Publicis Groupe since 2018, currently as Business Integration Manager YOTTA, she supports clients in overcoming challenges by proposing comprehensive technology, analytics and research solutions that provide practical and ready-to-implement recommendations. Using cutting-edge business solutions for data analysis and reporting, based on the latest technologies, she helps clients make accurate and effective decisions to support the achievement of business, marketing or communication goals.
She has worked with clients from industries such as: FMCG, OTC, telecommunications, trade, including e-commerce, finance & insurance.
Privately passionate about sports activities, she started with ballet, artistic aerobics and currently trains self-defense based on Krav Maga and boxing.
OUR EXPERIENCE
Over the years, we have conducted hundreds of AdTech and MarTech analyses, studies and implementations, in virtually all industries, in many markets. By accumulating and synthesizing the knowledge flowing from them, we are able to advise the client on what will help develop their business, what will positively affect their brand, how they should increase the effectiveness of their communications, and what knowledge about their consumer they need and where they should look for it.