Portfolio optimization
Tools for optimizing marketing budgets. They utilize econometric models that showcase the effectiveness of individual communication actions and their interdependencies. These tools provide clear, data-driven recommendations for budget allocation.
Portfolio Optimization
Allows for the optimal allocation of the media budget across markets, brands, and media within the client’s entire portfolio. The result is actionable recommendations based on effectiveness (ROI), measuring the impact of media investments on the business.
Portfolio Media Budget Optimizer
Based on the results of the client’s econometric models, allowing for the optimization of media plans across the entire brand portfolio, with a focus on maximizing ROI.
Portfolio Media Budget Simulator
Based on the results of the client’s econometric models, enabling the comparison of different media plan variations and selecting the one that yields the highest return on investment (ROI).