ABOUT US
YOTTA is a consulting and implementation agency working in the field of data and technology. We specialize in analytical, research and technology projects.
We are part of Publicis Groupe, and we base our experience on years of working with clients of media, creative, performance, commerce, influencer and PR agencies.
At YOTTA, we are able to look at business from all these perspectives, combine them and amplify the knowledge from them. Through a better understanding of human behavior and the implementation of relevant technological solutions, we have a real impact on the growth of clients’ business.
YOTTA TEAM
At YOTTA, we offer both business consulting and are responsible for implementations. As practitioners with years of experience, we are able not only to advise clients on what should be done and when, but we are also able to implement such a project for them. Our team consists of experienced consultants, client advisors and domain experts, specializing in research, analytics, data collection, processing and visualization, ad operations, AdTech and MarTech strategy and implementation, web analytics, and development, among others.
MEET OUR LEADERS
Anna Sakowicz
She has been involved in the marketing communications market since 2000. In 2013 she joined Starcom Mediavest Group as Chief Digital Officer, with the establishment of Publicis Groupe in 2016 she took the position of Chief Digital, Data & Analytics Officer.
As a board member, she was responsible for the development and integration of the following competencies: Data & Technology & Innovation, Analytics & Insights, Performance and content. Currently, as Chief Data & Analytics Officer and board member of the entire Publcis Groupe in Poland, she oversees the development of competencies in analytics, research, business intelligence, technology and data strategy. She started her professional career at the Mindshare (GroupM) media house.
Since 2014, she has been vice-chair of the Supervisory Board of the Association of Internet Industry Employers IAB Poland. For more than a dozen years she has been a lecturer at the Warsaw School of Economics, a regular speaker at major industry conferences and workshops, and a
juror in advertising competitions (Mixx Awards Poland and Europe, Effie).
In 2011, she was awarded the title of “Person of the Year” of the Internet industry by the Internet Advertising Bureau (IAB).
In 2016, she was among the finalists of the Businesswoman of the Year competition.
She is an economist by education, a graduate of Finance and Banking and Postgraduate Studies in Marketing and Marketing Strategies at the
Warsaw School of Economics. She has completed numerous training courses in managerial and leadership competence development
(“Management” ICAN Institute, “Maestro – orchestrating Client Value” – WPP Executive Development and “Leadership Academy” – Center for Leadership).
BEATA SOKOŁOWSKA
She has over 20 years of research experience with a specialization in communication and media effectiveness research.
IRYNA ILKIV
She has more than 10 years of experience working with Ad and MarTech technology.
She has worked for major clients in various industries: telecom, e-commerce, FMCG, automotive, finance. She has been associated with Publicis Groupe since 2014.
She advises clients on how to effectively implement technologies, collect and analyze data on a daily basis. Fascinated by the possibilities offered by technology and data, she knows how to skillfully use them in her work with clients.
Since 2019, she has participated in projects of the European Union Commission as an expert specializing in topics related to technology and data. Privately, she is passionate about board games, mountains and hiking.
JOANNA MAKOLĄDRA
With more than 10 years of analytical experience, she specializes in the advanced analysis of communication and media effectiveness.
She has been working in the ranks of Publicis Groupe since 2012, and since 2020 she heads the Data Analytics team within Data Science, responsible for creating and implementing analytical solutions for Publicis Groupe clients in Poland and cooperation with external clients (including international ones).
She advises clients, on a daily basis, on how to effectively maximize the effectiveness of marketing campaigns, including how to optimize media, not only in the short term, but also in the long term; how to manage the various elements of the marketing-mix in order to get the most out of the synergies occurring between them; how to evaluate the effectiveness of digital campaigns from the perspective of not only the cost of acquiring new customers, but also from a long-term perspective, measuring the value of projected profits and valuing customers over time; how to analyze customer bases (scoring & segmentation) to optimize outreach strategies.
She has worked for clients such as: Allegro, GSK, T-Mobile, Frisco, Semilac, Vectra, Vivus, VISA, Sandoz, Samsung, Żywiec Group. She also has more than 3 years of experience in the area of Business Integration for Performics, providing a solid foundation in the area of data & technology, with a special focus on webanalytics (including Google Analytics certification).
Privately, she is passionate about stand-up and improvisation.
LECH ZABŁOCKI
Data Analyst, Project Manager and Product Owner in the areas of visualization, data engineering and software development.
He started his career at Acxiom Poland as an analyst, then as a senior analyst he was in charge of research data modeling at IQS Group.
The next stage of his career was the position of chief specialist at Orange where he was responsible for geomarketing analyses, map- based visualizations and modeling of micro-markets and customer flows. Then, at BPO Poland, he was in charge of CRM system data analysis and developed competencies related to Business Intelligence. At Publicis Groupe since 2015, where he specializes in high-quality reporting systems, building ETL and ELT processes and designing complex, knowledge-oriented Business Intelligence systems.
His extensive experience in the available technologies helps him create solutions that best fit the client’s IT ecosystem….
He has worked for clients such as: Grupa Żywiec/ Heineken Group, Allegro, Żabka, L’Oréal, Frsico, Credit Agricole, T-Mobile, Samsung,
Getin Bank, McCormick.
Privately passionate about paperback books, board games, World War II history and punk in all its varieties.
PAULINA BOROWSKA
At Publicis Groupe since 2023, she manages the Business Integration team which is responsible for collaboration with media and performance agencies. She supports clients in making better business decisions based on technological-analytical-research solutions from YOTTA’s portfolio. She and her team generate added value for clients by building an integrated framework that addresses the current challenges and needs. She is an economist and sociologist by education. Previously, in a media agency, she was responsible for both media planning and buying, as well as analytics – measuring the business effects of media communication. She also gained experience in research agencies. Throughout her career, she has worked for clients in the FMCG, healthcare, telecom, and electronics industries.
Krzysztof Majkowski
Has 19 years of experience in insights, communications, market and consumer research, analytics and new technologies.
At Publicis Groupe since 2018. He is responsible for identifying business growth areas, providing solutions based on technology, data and insights. His responsibilities include the implementation of consulting and strategic projects, as well as the development of dedicated tools. He is responsible for supporting the development of Data & Tech@Heart culture – creator of Think Data and Data Science Academy – programmes building data-driven work culture within Publicis Groupe, as well as ATOM framework – Publicis Groupe’s proprietary programme allowing for the development of data-driven creativity.
An economist by education, he graduated in International Economic Relations from the Warsaw School of Economics. He has experience in managing diverse, international teams consisting of researchers, analysts and developers.
Keynote speaker and member of PTBRiO.
Previously worked at Ipsos, Nielsen, NM Incite, Face Group (London), Gemius. In his career he has worked for clients such as Wedel, Nestle, Sony, AT&T, AkzoNobel, Kraft/Mondelez, TP SA, Orange, TVP SA, mBank, Jeronimo Martins, Carrefour, Real, ReckittBenckiser, Diageo and Barclays.
JOANNA NOWIK
She has more than 10 years of experience working on strategy, planning and media effectiveness research for brands/marketers.
She started her career at Mediacom Warsaw media agency.
In the structures of Publicis Groupe since 2018, currently as Business Integration Manager YOTTA, she supports clients in overcoming challenges by proposing comprehensive technology, analytics and research solutions that provide practical and ready-to-implement recommendations. Using cutting-edge business solutions for data analysis and reporting, based on the latest technologies, she helps clients make accurate and effective decisions to support the achievement of business, marketing or communication goals.
She has worked with clients from industries such as: FMCG, OTC, telecommunications, trade, including e-commerce, finance & insurance.
Privately passionate about sports activities, she started with ballet, artistic aerobics and currently trains self-defense based on Krav Maga and boxing.
OUR EXPERIENCE
Over the years, we have conducted hundreds of AdTech and MarTech analyses, studies and implementations, in virtually all industries, in many markets. By accumulating and synthesizing the knowledge flowing from them, we are able to advise the client on what will help develop their business, what will positively affect their brand, how they should increase the effectiveness of their communications, and what knowledge about their consumer they need and where they should look for it.